The soft, warm skin of a newborn and that unmistakable scent forever etched into a mother’s memory. When you hold your baby for the very first time, the world seems to pause — it’s just you and them. That first embrace says, “I’ll be here. I’ll protect you.” A mother’s instinct awakens in those first moments — to hold, to shield, to give the very best. It’s a special time when you realize how deeply important everything that touches your baby’s skin truly is — from the sheets they sleep on to the cosmetics you gently apply. From this feeling of care, our project “Bundle of Love” was born.
Bundle of Love — a dream wrapped in tenderness and care
„We believe every baby deserves to be born into a pure environment, wrapped in clean fabrics, nurtured with clean food, and touched only by clean cosmetics.“
Silvia Pavlova, founder of Wooden Spoon
Mother’s Home Hospital is one of the most renowned and respected healthcare institutions in Bulgaria, specializing in the care of mothers and newborns. Established in 1890, it’s not only the first obstetrics and gynecology hospitals in the country, but it’s also one of the oldest. With over a century of experience, Mother’s Home Hospital has weathered many challenges whilst always remaining true to its mission — to provide safe births and professional healthcare for women and children. Today, with state-of-the-art clinics and teams of top specialists, the hospital continues to be the place thousands of families trust for some of the most important moments in their lives.
“Bundle of Love” is not just a donation. It’s a project with a mission — to offer the tiniest ones what they truly deserve: softness, purity, and care from the very first day. Together with our friends at Home of Wool, we visited Mother’s Home University Hospital and took our first step — donating 70 bedding sets and 100 baby onesies made from 100% organic cotton. No synthetics. No dyes. Just pure, natural fabric created with love.
The sets were sewn specifically for the newborns in the Neonatology Clinic, designed with the sensitivity of their delicate, gentle skin in mind. We’re deeply grateful to the incredible medical teams who care for these babies every single day – they are true sources of inspiration.
A clean environment as the first step toward health
We all want what’s best for our children, but often overlook how important the environment they are born and raised in really is. Those first days are critical for a newborn’s immunity and skin microbiome. Their skin — thin, porous, and extremely sensitive — absorbs everything that touches it.
Artificial fabrics, synthetic dyes, and fragrances can cause irritation, allergies, or even disrupt the natural microbiome. That’s why organic cotton is not just a trend, but a conscious choice. Unprocessed, undyed, untreated, it’s just the way nature intended.
We created our onesies and bedding sets with every touch in mind. They’re not simply designed to feel soft, but to also be exceptionally safe. At Wooden Spoon, we believe that pure fabric is the first step toward a healthier, calmer baby.
A touch of care and clean cosmetics
Just like fabric, the first cosmetics you use on your baby matter too. We know how overwhelming it can be for parents to navigate the sea of products promising “gentle care,” but the truth lies in the ingredients.
At Wooden Spoon, we craft our babycare products with minimal, transparent, 100% natural formulas — without compromise. Every one of our baby skincare products are created with the mission to offer safe and effective care, completely free of chemicals, synthetic additives, and harmful ingredients.
The ‘Bundle of Love’ project is only the beginning
With Home of Wool and the dedicated team at Mother’s Home Hospital, we’ve taken the first step, but we believe that kindness has the power to grow. Baby skincare is our greatest passion and inspiration – it lies at the heart of everything we do. We strive to grow constantly – not only through the products we create with care and attention, but also through meaningful initiatives and projects that touch lives and bring warmth.
We extend our heartfelt thanks to the entire medical staff who work tirelessly to provide life, care, and love to the tiniest humans. And we thank all the mothers who trust us and choose a cleaner, more natural path for their children.
