Sometimes, the most powerful stories begin with a small idea and a big dream. That’s how Wooden Spoon was born — out of Sylvia Pavlova’s desire to create not just cosmetics, but real, pure, natural care, where every ingredient matters. In her appearance on “Na Kafe” on Nova TV, in the segment “The Flying People”, Sylvia shared the inspiring story behind the brand and spoke about the bold steps that led her from a personal dream to international success.
Today, Wooden Spoon is present in over 50 countries, while remaining true to its mission: skincare without compromise, crafted with attention to every detail. On air in “Na Kafe”, Sylvia revealed how the drive for quality and innovation leads her team forward. Behind the success lie years of hard work and innovation, but also a deep personal philosophy — to create skincare so pure that if you can eat it, you can apply it on your skin.
Sylvia wasn’t alone in the “Na Kafe” studio. Beside her stood Maria Miteva — creator of an innovative line of vegan gourmet products made from cashews. The two met by chance, but they are united by a shared passion for clean products, responsible production, and the desire to offer people healthy alternatives to mass-market goods. Their stories are different, but their dreams are alike: to show that with inspiration, perseverance, and love for what you do, you can create products with a mission and with value.
In addition to speaking about business, Sylvia also shared childhood dreams, countless adventures, and awards won during her student years, as well as the music she records in the studio, and her love for homemade food she enjoys with her friends. Her example shows that when your heart leads the way and you believe in your cause, every challenge can turn into an opportunity.
