B Corp is considered one of the most challenging and prestigious certifications for sustainability! Achieving this certification is a significant milestone for any company committed to ethical practices and sustainable development. The certification is awarded only to companies that meet exceptionally high standards for social and environmental impact, transparency, and accountability.
What is B Corp Certification?
B Corp, represented by a bold “B” inside a circle, is an initiative by the global nonprofit organization B Lab. It was established in 2006 by three entrepreneurs who left their careers in business and private equity with the mission to help purpose-driven companies achieve positive change.
Their goal is to “transform the global economy to benefit all people, communities, and the planet.” B Corp certification is more than just a label—it’s proof that companies prioritize the three “P’s”: profit, people, and planet.
Why Does a Company Become B Corp?
Certified companies undergo a detailed B Impact Assessment, which evaluates:
- Work environment – how employees are treated.
- Communities – their contribution to local and global communities.
- Sustainability – the environmental practices they implement.
- Governance – transparency and accountability in business operations.
To achieve certification, companies must score at least 80 points and make legal changes obligating them to make decisions that reflect the interests of all stakeholders—not just shareholders.
What Changes From Now On?
For us at Wooden Spoon, earning the B Corp certification is another step in establishing ourselves as an ethical leader in the natural cosmetics industry.
“We want to thank all the friends of the brand and the brave moms who, 10 years ago, started reading cosmetic labels, recognized Wooden Spoon, and with their trust and support placed us on the global stage! You are our heroes!”
Sylvia Pavlova, Founder of Wooden Spoon
With the foundation already built—from innovative natural products to the respect consumers have for our brand—B Corp certification strengthens our position among global leaders in innovation and sustainable practices.
What Does This Mean for Consumers?
For consumers, a brand with B Corp certification is not just a cosmetics manufacturer but a trusted partner in creating a better future. They know that by choosing our products, they contribute to:
- Supporting ethical and sustainable practices
- Reducing negative environmental impact
- Promoting equality and good working conditions throughout the supply chain
B Corp certification is not only recognition but also an inspiration for a cosmetics brand to continue evolving with a mission for change that goes beyond commercial goals.
Together, we prove that quality, transparency, and environmental care can go hand in hand with success.
